May 17, 2011

Copeland Borough Council have recruited “The Shop Doctor” to assess issues within Millom that are impacting on the retail vitality of the shopping environment and identify routes to help reinvigorate trade in the Town.

Following a day spent reviewing the Town an evening retail masterclass will be used to highlight the challenges identified and detail ways that they can be addressed. 

Our ‘Shop Doctor’ has been dispensing specialised retail assistance to independent retail operators across the north west (and beyond) since 1998 and is presently working with a number of local councils delivering a range of projects to help reinvigorate High Streets across the north west.

Click here for more about Millom

TV Retail ‘Guru’ Mary Portas has today been asked by David Cameron to come up with a plan to help turn around the fortunes of our ailing High Streets.

Central to the review – ordered by the Department for Business, Innovation and Skills – is the worrying level of sales in town centres, which have dramatically under-performed other locations.

Government figures show that between 2005 and 2010, town-centre sales grew by a paltry 1.5%, while those in out of town shopping centres grew 11.5% and non-store (mail order and internet) soared by 71.5%.

As our ‘Shop Doctor’ knows only too well there will be no simple solutions as the picture across the country is extremely complex and compounded by a range of issues that range from the costs associated with operating on the High Street , the state of the local economy, customer demographic and how supermarkets and out of town retail activities interface with the towns themselves.

Underlying this is the poor condition of many of our High Street environments, parking charges and accessibility and the individual presentation of the shops within them – and then there are the challenges of the varying levels of customer service experiences and customer perception (or misperception) of what it actually costs to shop in the High Street.

Read more about this issue from Retail Gazette here