Let’s Talk Visitor Information Centres

The Shop Doctor visited Congleton and Macclesfield Visitor Information Centres on Wednesday 15th June to assess opportunities to help improve commerciality and retail performance.

With increasing pressure on the available levels of public sector funding support required to sustain information provision it is essential that routes be found to make such Centres more commercially orientated, but in a manner that does not compromise information delivery.

In South Lakeland TIC provision is no longer generally provided by the local authority with management recently being passed to a disparate range of operators including the Cumbria Chamber of Commerce in Kendal, Lakes Hospitality Association in Windermere, and over the last three years by a private operator in Ambleside where TIC service is succesfully delivered through The Hub within the combined Post Office/TIC/Gift Shop

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