Two productive days were spent by The Shop Doctor in Alsager on the 15th & 16th November when he met with 10 retailers and presented a Retail Masterclass on the evening of the 16th.

The business support programme funded by Cheshire East Council enabled advisory visits to Malcolm Broad Opticians, Two Thumbs Up, Grub and Go, Delissimo, Grapevine, Home Comforts, Bands, Elizabeth Ann, Honeysuckle Flowers and Elite Dry Cleaners.

Alsager has a great range of independent shops and the intention of the visits was to help identify ways of making good shops even better. Each business will receive a written report from The Shop Doctor summarising issues that he identified                                                      during  the visits and various ideas developed subsequently.

The evening Masterclass was held at the Best Western Manor House Hotel and highlighted a range of issues that would help to ensure that businesses presented themselves in a way that appealed to customers. Getting customers off the pavement and into the shop being one of the first essentials of increasing business vitality. Ways of  getting customers to spend a little more than they intended once inside also featuring in the presentation.

The Shop Doctor will be carrying out a similar programme in Knutsford on the 29th and 30th November.