May 2012

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In association with Cumbria PR we can provide a copywriting service, from promotional leaflets and newsletters, to content for your web pages. We also offer an editing service to ensure that your written promotional material is of the highest standard.

All enterprises, from voluntary sector organisations to corporate businesses, should recognise the importance of sharp and relevant copy to stimulate the required response in their readers.  Written material should be relevant and to the point, appropriate in style for the target audience, and free from technical and grammatical errors.

A background in journalism, writing and editing for publication, is the ideal basis for this craft, to communicate messages effectively, succinctly and persuasively. Cumbria PR can provide this service, for individuals and for organisations, large and small.

For further information please contact Eileen Jones on 07791 178903

eileen@cumbriapr.co.uk

http://www.cumbriapr.com/copywriting.html

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The Shop Doctor will be following up his recent work in Dumfries with a similar programme of masterclasses and ‘one to one’ shop visits in Annan and Stranraer following submission of a succesful tender to Dumfries & Galloway Council.

The Let’s Talk Shop programe commences in Annan on 26th June, and that for Stranraer later in the year. 

A return visit to Millom will also be taking place in response to requests for expert help from the Millom & District Business forum, which consists of town centre traders who meet monthly.

Following a review of the town an evening workshop presentation entitled ‘I’ve not shopped here before, but I’ll certainly be back.’ will challenge retailers to think about ways to make the shopping experience in Millom a memorable one for all the right reasons.

For further information about this event click here

In Cheshire East evaluation of the ‘Shopping Experience’ will be the focus of forthcoming visits by the Shop Doctor to Knutsford, Sandbach, Disley, Macclesfield, Alsager, Congleton and Middlewich and delivery of a further programme of retail masterclasses focusing on the findings of the Shopper Experience research and identifying ways to make  good experience even better.

More information will be posted about all of these exciting projects focussed on revitalising the retail economy of the  towns involved as it becomes available.

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With further Retail Masterclasses delivered on the evenings of Tuesday 24th and Wednesday 25th April at Blakemere Craft Centre and Castle Park, Frodsham, and 11 businesses visited to receive ‘one to one’ advice our Shop Doctor was extremely busy last week in Cheshire.

In total 18 independent businesses have now been visited under the ‘Let’s Talk Shop’ Retailer support programme currently being delivered in conjunction with Cheshire West and Chester Council and many positive recommendations identified to help develop retail opportunities in all of the businesses visited.

When visits are as diverse as a Bridal Gown Shop to a Pet Shop, Jewellery Shop to a Bike Store, within a short timescale immediate impressions play an important part of how the business is perceived by the Shop Doctor and usually the outside impact of a business reflects opportunities to be found within.

Even good businesses can lose their way and the philosophy adopted by the Shop Doctor of helping to make good businesses even better is found to be a far more effective route to success than seeking routes to criticise.