The Shop Doctor is currently working on a project  to assist Cheshire East Council identify opportunities to improve the shopping experience in the ten market towns involved in the Love Local Life Loyalty Card initiative.

The Shop Doctor is assessing the physical experience of shoppers in the towns  and also evaluating the effectiveness of their on-line presence and how it might be more effectively utilised to attract increased shopping activity to each of the towns.

The final report will highlight issues  impacting on the shopping experience and propose recommendations that will help inform future initiatives to help maintain and develop retail vibrancy in towns across the County.

The towns involved are Alderley Edge, Alsager, Bollington, Congleton, Disley, Knutsford, Macclesfield, Middlewich, Sandbach and Wilmslow.