Following initial advisory visits made to independent retailers in April and June of 2013, The Shop Doctor will be revisiting Haddington, Dunbar and North Berwick in the week commencing 20th January 2014 to follow up with the businesses engaged in the Let’s Talk Shop programme funded by East Lothian Council and see what progress has been made.
Each of the participating retailers originally received a comprehensive Recommendations Report following the initial visit which identified opportunities for improvement in the way the businesses engage with their customers.
Recommendations included routes to enhance shop front presentation and impact, opportunities for maximising effectiveness of internal layout and improvements to merchandising. The Shop Doctor also sought to identify other key opportunities to help sustain and develop each of the businesses.
As with all his recommendations, The Shop Doctor initially seeks to identify practical and deliverable solutions that can make a good business even better without extensive investment. “It is important to maximise the investment already made before spending even more” commented The Shop Doctor “often subtle change can deliver considerable benefits without major cost.”