June 2014

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IMG_9394Following a masterclass presentation on Monday 23 June, twelve independent retailers in the town benefited from a one-to-one advisory visit from The Shop Doctor. As in other towns already visited across Dumfries & Galloway, each received bespoke advice at the time of the visit and will receive a unique recommendations report highlighting individual opportunities to improve business vitality.

The exercise is not to criticise, but to identify ways to make good businesses even better. The Shop Doctor said “Castle Douglas is a very active town, but like so many others, is desperate to maintain and attract customers against the challenges that other retail channels now offer.  Fortunately, the town already has a very strong and diverse retail offering and it is hoped that the strength of the existing retailers will help ensure that the vibrancy of the town continues to attract new businesses and new customers.”

Each of the shops receiving a report are able to apply for a £500 grant from Dumfries & Galloway Council towards implementing (some of) the recommendations.

In July, The Shop Doctor moves his attention to Wigtown where a similar support programme will be delivered.

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image (12)At a recent training day attended by staff from the majority of the ten retail outlets operated by the Bethany Christian Trust in and around Edinburgh, The Shop Doctor delivered an insight into key elements that help maximise retail development within a charity retail environment.

Subjects covered included improving first impressions, window display, accessibility, internal layout, effective merchandising and the provision of good customer service.

One of the major challenges facing many charity retailers is the ability not just to attract customers, but to attract those willing to donate products suitable for onward sale.

Presenting the right image to the right customer base is critical in helping achieve both these objectives.

 

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IMG_8869Eight stallholders at Dumfries Farmers’ Market benefited from a visit from The Shop Doctor in May to help identify opportunities to improve their visual merchandising.  The stalls visited were A Bee Provided (honey products), Annanwater (lamb, hogget and mutton), Barlochan Highland Beef, Buy Heck! (preserves), Dessert Me, Galloway Chillies, Garrocher Market Garden and The Little Bakery.

Each stall was identified as having specific challenges.  A list of bespoke recommendations was formulated and included within a comprehensive report supplied to each of them.

The recommendations included items relating to the positioning of the stalls, presentation of each stall and the products within it, marketing material, signage, and customer service.

It is hoped that the reports will help generate improved awareness of the opportunity to better engage customer interest within a farmers’ market environment.