The August 2013 edition of Equestrian Trade News reproduces advice provided by The Shop Doctor relating to opportunities available to businesses retailing products to the Equestrian and associated sectors.
The Shop Doctor was asked to contribute the article following increasing call on his time from animal health retailers seeking routes to improve trading vitality through appropriate development and diversification of their businesses.
In order to assist Net-tex launch its re-branded range of Equine Health and Management products, the Shop Doctor recently gave merchandising presentations to delegates attending Net-tex Roadshows in Gloucester and Newark.
Held on the 14th and 21st of May, the events heralded exciting changes in the presentation of the complete range of Net-tex equine health products. The Shop Doctor was on hand to guide retailers as to how best to maximise the opportunities available from the product range now available by implementing good retail and merchandising practice.
Delegates attending the Gloucester event were also given the opportunity to visit the Stable Yard of Carl Hester MBE, Olympic Gold Medallist where Carl delivered a highly informed demonstration of dressage training.
Delegates attending the event at excellent facilities of The Oakridge Arena in Newark benefited from demonstrations from Show Horse producer and trainer Lynn Russell on the dos and don’ts for turning out good show horses as well as a riding demonstration by Lynn on two of her horses that had travelled with her from Surrey.
Looking forward to meeting with delegates at the AHDA* 28th Annual Conference 2013 being held at the Hinckley Island Hotel, Leicestershire on 22nd and 23rd January.
Delivering a 45 minute presentation on Tuesday afternoon focused on identifying opportunities to maximise the retail display area available within their varied businesses.
Making retail space work harder in any environment enjoying customer footfall is an essential ingredient toward the development of existing (or creation of new) revenue streams to help support and sustain a profitable and buoyant business.
*AHDA – Animal Health Distributors Association
photo acquired from AHDA website.