Charity sector

0

image (12)At a recent training day attended by staff from the majority of the ten retail outlets operated by the Bethany Christian Trust in and around Edinburgh, The Shop Doctor delivered an insight into key elements that help maximise retail development within a charity retail environment.

Subjects covered included improving first impressions, window display, accessibility, internal layout, effective merchandising and the provision of good customer service.

One of the major challenges facing many charity retailers is the ability not just to attract customers, but to attract those willing to donate products suitable for onward sale.

Presenting the right image to the right customer base is critical in helping achieve both these objectives.

 

0

Playing music in your shop can make a real difference to how it is perceived by your customers. Getting it right can help retain customers in your shop for more time and encourage purchases, get it wrong and they may not even come through your door.

When considering what music to play remember that if it is to be heard by your  customers your personal choice may not be ideal and the music needs to compliment the retail environment , not conflict with it.

In addition you will almost certainly require a Performing Rights Society Licence (PRS) and a Phonographic Performance Limited (PPL) licence, two separate organisations dealing with different sectors of the music industry.

For further information about PRS visit:  www.prsformusic.com 

For further information about PPL visit:  www.ppluk.com 

For a brief overview of PRS and PPL click here for information extracted from each of the organisations websites

 

0

DSC_0060 croppedWith a portfolio of some 13 charity shops across the UK, LIFE recognises the importance of ensuring that its retail network delivers the best of standards and service to help ensure it can efficiently sustain and develop its charitable objectives.

The Shop Doctor was recently asked to provide a full day’s training in Rugby to some 26 staff responsible for the management of the shops.  He focused on helping them better understand how to maximise the returns available from each of their businesses by the implementation of effective merchandising practices and proficient customer service.

With the Shop Doctor’s fast-moving, fun and participative delivery style, the day proved a great success with delegates returning to their shops with renewed motivation and plenty of ideas for turning good shops into even better ones.

 

0

Charity shops exist mainly to fund the great work done by their charity yet, as with all retail businesses in the present economic climate, they are facing an increasing number of challenges when it comes to sustaining their income streams .

Common concerns include: …. how can they continue to attract customers to buy from them when there is greater competition? How can local charities compete against national charity shops and how can they access good quality donations to maintain an appealing product range?

To assist those that manage and work in the charity sector to better understand how subtle changes in their approach to retailing might help improve their trading vitality “The Shop Doctor”  presented a special retail masterclass for local charity shops.

The free evening event  on 7th November was coordinated by Kelly Metcalf from Business in the Community and held at the excellent facilities provided by Caritas at the Salford Cathedral Centre. Further information via kelly.metcalf@bitc.org.uk or 07867 826271. 

For more photographs of the evening click here

Charity Shop Doctor feedback from attendees 

post updated 16.00 22.11.12