Following a recent revisit to high street shops in Haddington, Musselburgh, North Berwick, Dunbar and Prestonpans our Shop Doctor is now busy producing reports updating recommendations made to the participating businesses during this fourth phase of work for East Lothian Council.
Many of the businesses had already benefited from the recommendations with some able to move forward to implement some of the more challenging opportunities within their shops.
One, Blueberry had recently moved premises to a similar shaped but larger shop and transferred many of the ideas relating to potential improvements within their old shop into the new one.
Dunbar Community Bakery had undergone the most extensive work delivering a much brighter and more attractive interior that was not only an improvement for customers but made working within the shop much easier. Hopefully the excellent upgrade will help enhance sales and onward profitability.
The relocated counter at Flowers by Arrangement in Musselburgh had materially improved accessibility around the shop by opening up the entrance and exposing more of the shelving on the right hand side. Still more improvements to come, especially to the lighting.
May 2017 saw yet another round of Shop Doctor visits to East Lothian involving businesses in Musselburgh, Gullane, Elphinstone, North Berwick, Dunbar and Haddington.
Following the successful format of previous visits all of the businesses enrolled in the scheme (administered by East Lothian Council) were invited to attend an evening workshop which provided an important insight into the opportunities available to bricks and mortar shops to present an attractive and engaging presence on their high street to help attract customers into third businesses.
The days following the workshop provided opportunity for our Shop Doctor to spend time at each of the participating businesses providing in depth one to one advice focused on identifying cost effective solutions to enhance their business performance.
A diverse range of businesses once again took part in the scheme including:
Flowers by Arrangement, Musselburgh.
Blueberry Gifts, Musselburgh.
Old Smiddy, Gullane.
Jabberwocky Soft Play and Cafe, Haddington.
Haddington Herbals, Haddington.
Whynot? North Berwick.
Dunbar Community Bakery, Dunbar.
The Active Bothy, North Berwick
The recent Let’s Talk Shop support programme in East Lothian provided opportunity for ten independent businesses in East Lothian to receive one-to-one advice from The Shop Doctor in the days following the retail masterclass held on the evening of Tuesday 26th August.
Businesses participating in the programme were Footlights Dancewear and Haddington Herbals in Haddington; whynot?, Tulipa and The Scottish Seabird Centre in North Berwick; Knowes Farm Shop in East Linton; Dunbar T-shirt Shop and 1650 Coffee Shop in Dunbar; Cashmere Barn at Fenton Barns Retail Village and The Merrygoround in Gullane.
Each of the businesses will be receiving a comprehensive Shop Doctor Recommendations Report detailing potential opportunities to help further develop retail vitality within each of the diverse range of businesses visited.
Haddington Farmers’ Market, held on the last Saturday every month, also received a visit from The Shop Doctor with the objective of identifying routes to further enhance footfall to this popular and very friendly event.
Each of the 17 stalls active on the day were reviewed, as was the way in which the market as a whole engaged with customers.
Part-funded by the EU ERDF programme, ‘Revitalising Tourism Retail’ is based on a highly successful pilot provided last year by East Lothian Council. The programme is once again being delivered by Let’s Talk Shop Ltd.
Independent retailers in North Berwick, Dunbar, Haddington, Gullane and East Linton have enrolled for the programme which commences on the evening of Tuesday 26th August with a masterclass looking at the challenges facing the retail sector.
In addition to the masterclass, each participating retailer will benefit from a one-to-one advisory visit from The Shop Doctor that will be supported by a comprehensive Recommendations Report identifying opportunities to help enhance retail vitality.
For more information visit the East Lothian Council website
As part of the programme, The Shop Doctor will also be visiting Haddington Farmers’ Market on Saturday 30th August. The subsequent Recommendations Report will provide pointers to help individual stallholders refresh their offering and identify routes to enhance the market as a whole.