Businesses operating within a Market Hall environment often face challenges above and beyond those faced by retailers operating in a High Street environment.
The external presentation of the Hall itself, its location, marketing and public perception play an important role even before customers are attracted inside.
Once inside customer attitude is dictated by a wide range of issues including:
- Variety of stall holders.
- Layout of premises
- Presentation of stalls.
- Effectiveness of display
- Positioning of stalls.
- Expectation of good value.
- Customer service.
- Customer confidence.
- Interior illumination and decoration
Finding routes to ensure that the stall holders, and the Market Hall itself, meet the increasingly demanding needs of thier existing, and even more importantly,potential customer base is essential and a range of Let’s Talk Shop support programmes are available to adapt to the individual needs of such market environments.
Recent work has been undertaken by The Shop Doctor in Carlisle Indoor Market where 22 stall holders benefited from a programme of one to one support.
Traditional outdoor markets are seeing similar challenges to those faced on our High Streets as a whole in addition to those affecting the perception of value being obtained from such businesses. With limited time presence in the towns concerned business vitality is materially impacted by a range of issues ranging from the general economic vibrancy of the town, weather conditons and, critically, the manner in which the operators engage with their customers, the perceived value of the prodcuts available and the manner in which the stalls and the products are displayed.