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10 independent retailers in and around Dunbar, Haddington and North Berwick have recently received a one to one advisory visit under a programme funded by East Lothian Council.

The visits were preceded by a retail workshop providing insight into the art of effective merchandising and highlighting the critical elements of ensuring that businesses presented themselves in a manner that enhanced their own opportunities alongside those of the trading environment in which they operate.

The workshop included a review of first impression photographs taken that same day which highlighted some of the often overlooked challenges facing each of the towns.

All participating retailers will receive a Shop Doctor Recommendations Report detailing opportunities for enhancing retail vitality within each business and further developing issues identified during the one to one sessions

Up to 18 shops were eligible for the support and it is hoped that The Shop Doctor will be revisiting the area again in the near future to assist more of the areas diverse independent retailers.

 

Successful tenders recently submitted by Lets Talk Shop Ltd to East Lothian Council, Dumfries & Galloway Council and Argyll & Bute Council will shortly see independent retailers in Dunbar, Haddington, North Berwick, Lockerbie, Gretna and Rothesay participating in Shop Doctor Support Programmes.

This will increase the number of  Scottish towns benefiting from the bespoke advice provided to independent retailers within them to nine with over 100 individual businesses receiving one-to-one advice and in excess of that number of delegates participating in the associated retail/merchandising workshops.

The visit to Rothesay, Isle of Bute is on behalf of the Rothesay Townscape Heritage Initiative (THI), a £2.6 million project currently coming toward the end of year two of a five year delivery phase. The THI project is funded by Heritage Lottery Fund, Historic Scotland, Leader and Argyll & Bute Council.

Charity shops exist mainly to fund the great work done by their charity yet, as with all retail businesses in the present economic climate, they are facing an increasing number of challenges when it comes to sustaining their income streams .

Common concerns include: …. how can they continue to attract customers to buy from them when there is greater competition? How can local charities compete against national charity shops and how can they access good quality donations to maintain an appealing product range?

To assist those that manage and work in the charity sector to better understand how subtle changes in their approach to retailing might help improve their trading vitality “The Shop Doctor”  presented a special retail masterclass for local charity shops.

The free evening event  on 7th November was coordinated by Kelly Metcalf from Business in the Community and held at the excellent facilities provided by Caritas at the Salford Cathedral Centre. Further information via kelly.metcalf@bitc.org.uk or 07867 826271

For more photographs of the evening click here

Charity Shop Doctor feedback from attendees 

post updated 16.00 22.11.12

The Shop Doctor is currently working on a project  to assist Cheshire East Council identify opportunities to improve the shopping experience in the ten market towns involved in the Love Local Life Loyalty Card initiative.

The Shop Doctor is assessing the physical experience of shoppers in the towns  and also evaluating the effectiveness of their on-line presence and how it might be more effectively utilised to attract increased shopping activity to each of the towns.

The final report will highlight issues  impacting on the shopping experience and propose recommendations that will help inform future initiatives to help maintain and develop retail vibrancy in towns across the County.

The towns involved are Alderley Edge, Alsager, Bollington, Congleton, Disley, Knutsford, Macclesfield, Middlewich, Sandbach and Wilmslow.

The Shop Doctor will be spending  4 days in Stranraer between the 25th and 28th September in the latest Let’s Talk Shop  support programme funded by Dumfries & Galloway Council.

The visit follows recent work undertaken in Annan and Dumfries and includes anevening Masterclass Workshop on the Tuesday 25th helping retailers understand the importance of providing a strong first impression to customers and how application of some straightforward common sense can make a real differences to shop performance.

During the programme the Shop Doctor will also be visiting individual retailers assessing their businesses potential and presenting recommendations for change that need cost no more than a little time.

The Shop Doctor commented “in the present economic climate it is not always possible for retailers to invest in new shop fittings, lighting or even redecoration. My challenge is to identify cost effective routes to improve retail performance, working with what the retailer has already got by making it work even harder” he added “where investment is an option I can help ensure that the investment is one that can really help build performance and onward profitability”

For further details of the retail masterclass or to discuss the possibility of arranging a ‘one to one’ visit contact:

Wendi Cuffe, Economic Development Officer, Dumfries & Galloway Council
Phone: 0303 333 3000
Email: wendi.cuffe@dumgal.gov.uk

 

Following completion of an extensive £3million infrastructure project to provide Poynton with equal priority shared space  for pedestrians and road users it is intended that the  environment created will help to revitalise the local economy by making Poynton and the local area even more attractive in which to live, work and visit.

The innovative high quality scheme sets Poynton apart from other trading centres providing an opportunity for the village and its wider economy to benefit from the unique nature of the presentation of Park Lane and its junction with the A523 London Road.

Let’s Talk Shop Ltd is currently engaged in meeting with businesses operating in Poynton to identify the impact of the improvements and the aspirations for businesses operating in the village. The work follows an initial exercise undertaken in 2010 prior to commencement of the scheme and will help to draw conclusions as to the economic impact that the scheme will have on Poynton.

A follow up visit to the town was prompted by Millom and District Traders’ Forum who are seeking assistance to help improve their businesses.

Following a visual review of the town on Monday 18th June (to help identify changes since his last visit in May 2011) The Shop Doctor will present a retail workshop aimed at helping retailers to identify how they can positively develop their impact on their customers, improve loyalty and attract new business.

Commenting on his previous visit he said: “Last time it was a holistic look at what I felt the town needed to brighten itself up. This time it is orientated towards the retailers, and making their businesses even better”

Mark Holroyd, South Copeland tourism officer said: “We’re delighted to invite Bill back to Millom to deliver another inspiring workshop for our businesses.

“South Copeland has great shops which deserve to do well. Bill’s workshop will help these businesses to grow.”

One of the businesses to benefit from Mr Smith’s advice last time around was the Toy Barn, in Bootle.

Joint owner, Rachel Fallows, said: “Bill gave us some valuable advice about the appearance of our shop last time he visited. As we’ve just launched our online shop I’m really interested in what he has to say about attracting customers to our website via the internet and social networking sites.”

Mr Smith added: “ Operating high street businesses continues to be extremely challenging and for many retailers business is actually harder now than they have experienced for a number of years.” He added  “Retailers can only put so much in for so long and  many  have already reduced staffing levels to minimum and have taken far less out of their businesses ( or indeed had to put resources in) over the last few years.

“There is a limit to how long many can survive. They need focused help, motivation and guidance, many have the skills but ensuring that they are applied effectively  is critical.”

The Shop Doctor believes that independent retailers help place a unique stamp on any trading environment, through the type of shops that they operate and reflecting their individual personalities, helping them to survive and develop is essential in maintaining towns with a distinct trading character.

The workshop takes place on June 18, in Millom Network Centre, in Salthouse Road, from 6pm. The course costs £5 per place and includes refreshments.

For more information contact Millom Network Centre on 01229 719650 or email mark@southcopelandtourism.org.uk

With further Retail Masterclasses delivered on the evenings of Tuesday 24th and Wednesday 25th April at Blakemere Craft Centre and Castle Park, Frodsham, and 11 businesses visited to receive ‘one to one’ advice our Shop Doctor was extremely busy last week in Cheshire.

In total 18 independent businesses have now been visited under the ‘Let’s Talk Shop’ Retailer support programme currently being delivered in conjunction with Cheshire West and Chester Council and many positive recommendations identified to help develop retail opportunities in all of the businesses visited.

When visits are as diverse as a Bridal Gown Shop to a Pet Shop, Jewellery Shop to a Bike Store, within a short timescale immediate impressions play an important part of how the business is perceived by the Shop Doctor and usually the outside impact of a business reflects opportunities to be found within.

Even good businesses can lose their way and the philosophy adopted by the Shop Doctor of helping to make good businesses even better is found to be a far more effective route to success than seeking routes to criticise.