The Shop Doctor is currently working on a project to assist Cheshire East Council identify opportunities to improve the shopping experience in the ten market towns involved in the Love Local Life Loyalty Card initiative.
The Shop Doctor is assessing the physical experience of shoppers in the towns and also evaluating the effectiveness of their on-line presence and how it might be more effectively utilised to attract increased shopping activity to each of the towns.
The final report will highlight issues impacting on the shopping experience and propose recommendations that will help inform future initiatives to help maintain and develop retail vibrancy in towns across the County.
The towns involved are Alderley Edge, Alsager, Bollington, Congleton, Disley, Knutsford, Macclesfield, Middlewich, Sandbach and Wilmslow.
The Shop Doctor will be following up his recent work in Dumfries with a similar programme of masterclasses and ‘one to one’ shop visits in Annan and Stranraer following submission of a succesful tender to Dumfries & Galloway Council.
The Let’s Talk Shop programe commences in Annan on 26th June, and that for Stranraer later in the year.
A return visit to Millom will also be taking place in response to requests for expert help from the Millom & District Business forum, which consists of town centre traders who meet monthly.
Following a review of the town an evening workshop presentation entitled ‘I’ve not shopped here before, but I’ll certainly be back.’ will challenge retailers to think about ways to make the shopping experience in Millom a memorable one for all the right reasons.
For further information about this event click here
In Cheshire East evaluation of the ‘Shopping Experience’ will be the focus of forthcoming visits by the Shop Doctor to Knutsford, Sandbach, Disley, Macclesfield, Alsager, Congleton and Middlewich and delivery of a further programme of retail masterclasses focusing on the findings of the Shopper Experience research and identifying ways to make good experience even better.
More information will be posted about all of these exciting projects focussed on revitalising the retail economy of the towns involved as it becomes available.
Residents and businesses across Cheshire East are benefiting from the increasing reach of the innovative and rewarding Love Local Life Loyalty Scheme.
The scheme is supported by Cheshire East Council who have recognised the opportunities that such a scheme can deliver and how it can be further developed to provide a single source of information and reward capable of effectively promoting local businesses and council services and facilities.
The innovative scheme is built around a local discounts and rewards card which offers residents savings across Cheshire East! The scheme provides the best way to save when shopping locally, and can be used when eating out, buying gifts, keeping fit, using local business services and much much more.
Two productive days were spent by The Shop Doctor in Alsager on the 15th & 16th November when he met with 10 retailers and presented a Retail Masterclass on the evening of the 16th.
The business support programme funded by Cheshire East Council enabled advisory visits to Malcolm Broad Opticians, Two Thumbs Up, Grub and Go, Delissimo, Grapevine, Home Comforts, Bands, Elizabeth Ann, Honeysuckle Flowers and Elite Dry Cleaners.
Alsager has a great range of independent shops and the intention of the visits was to help identify ways of making good shops even better. Each business will receive a written report from The Shop Doctor summarising issues that he identified during the visits and various ideas developed subsequently.
The evening Masterclass was held at the Best Western Manor House Hotel and highlighted a range of issues that would help to ensure that businesses presented themselves in a way that appealed to customers. Getting customers off the pavement and into the shop being one of the first essentials of increasing business vitality. Ways of getting customers to spend a little more than they intended once inside also featuring in the presentation.
The Shop Doctor will be carrying out a similar programme in Knutsford on the 29th and 30th November.