8 independent businesses in Knutsford directly participated in the most recent round of Shop Doctor surgeries funded by Cheshire East Council on 29th & 30th November.
‘One to one’ in-store surgeries were focused on helping retailers maximise additional opportunities within their existing businesses and how to achieve this in a cost effective way.
“All too often opportunities to maximise the impact of a business, its appeal to the customer, and how existing fixtures and fittings can be more effectively utilised, positioned and merchandised can easily become overlooked” commented The Shop Doctor adding “During my surgeries I prompt retailers to take a look at their business from the customer perspective, recognise how small changes can help deliver significant benefits and how, by applying simple concepts regarding how customer ‘shop the shop’, it is possible to increase unit sales”
A Retail Masterclass was also included within the programme and this was delivered by The Shop Doctor on the evening of the 30th. Attendees at the Masterclass also received information about the CORA World Host Customer Service programme being delivered by the Cheshire Oaks Retail Academy.