Retailers in Cheshire West and Chester will be able to attend one of  “The Shop Doctors” Retail Masterclasses being arranged for 29th March 2012.

The masterclass is being delivered as part of a  new “Shop Doctor Support Programme” being delivered into Cheshire West and Chester for the first time.

The programme also allows for ‘one to one’ advisory visits with 12 independent retailers within each of their businesses. Following the visits each retailer will be receive a comprehensive recommendations report from the Shop Doctor detailing opportunities that he believes will  help build business performance and onward profitability.

The Shop Doctor comments that “unlike many recent TV shows featuring retail ‘gurus’ that result in a major stock purge, and often expensive shop refits, my advice is about identifying immediate solutions that can be cost effectively implemented to help revitalise the businesses concerned.” he added “Substantial investment is often  desirable but not always possible in the prevailing economic climate. We work with the retailers concerned to help them recognise and maximise their existing opportunities, ones that can materially improve performance and lead to future investment if necessary when the economic climate improves”