Eight stallholders at Dumfries Farmers’ Market benefited from a visit from The Shop Doctor in May to help identify opportunities to improve their visual merchandising. The stalls visited were A Bee Provided (honey products), Annanwater (lamb, hogget and mutton), Barlochan Highland Beef, Buy Heck! (preserves), Dessert Me, Galloway Chillies, Garrocher Market Garden and The Little Bakery.
Each stall was identified as having specific challenges. A list of bespoke recommendations was formulated and included within a comprehensive report supplied to each of them.
The recommendations included items relating to the positioning of the stalls, presentation of each stall and the products within it, marketing material, signage, and customer service.
It is hoped that the reports will help generate improved awareness of the opportunity to better engage customer interest within a farmers’ market environment.