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With further Retail Masterclasses delivered on the evenings of Tuesday 24th and Wednesday 25th April at Blakemere Craft Centre and Castle Park, Frodsham, and 11 businesses visited to receive ‘one to one’ advice our Shop Doctor was extremely busy last week in Cheshire.

In total 18 independent businesses have now been visited under the ‘Let’s Talk Shop’ Retailer support programme currently being delivered in conjunction with Cheshire West and Chester Council and many positive recommendations identified to help develop retail opportunities in all of the businesses visited.

When visits are as diverse as a Bridal Gown Shop to a Pet Shop, Jewellery Shop to a Bike Store, within a short timescale immediate impressions play an important part of how the business is perceived by the Shop Doctor and usually the outside impact of a business reflects opportunities to be found within.

Even good businesses can lose their way and the philosophy adopted by the Shop Doctor of helping to make good businesses even better is found to be a far more effective route to success than seeking routes to criticise.

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Retailers in Dumfries will be benefiting from a programme of specialised Shop Doctor support funded by Dumfries & Galloway Council.

Our Shop Doctor, Bill Smith, will be delivering one of his motivational and informative retail masterclass workshops to retailers  on the evening of Tuesday 20th March at the DG One Leisure Complex

In addition to the masterclass 12 independent retailers in the town will be given the opportunity to receive an ‘in store’ surgery from The Shop Doctor enabling them to directly benefit from his specialised advice.

Each of the twelve shops enrolled for  ‘one to one’ visits will also receive a comprehensive recommendations report focused on helping re-energise each of the individual businesses taking part and will also be eligible for a £500 grant towards implementation of recommendations made by the Shop Doctor.  A follow-up visit with the Shop Doctor will also be arranged 12 months later.

Further information about the retail workshop and the specialised ‘one to one’ Shop Doctor visits will be posted below as soon as it becomes available:

6th March 2012: Dumfries & Galloway Council

22 February 2012: South of Scotland Business Solutions

 

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BT came good with their ISDN line, Dalecom worked wonders with re-installation of our telephone system and  Ultimate Link, 01539 987654 helped resolve our broadband and networking connectivity issues.

Communications now fully restored and we are feeling far more organised in our new offices.

We are contactable again on our main number 015394 40020

Our fax number is 015394 46140

Our email contact is bill@sldt.co.uk

…..and, as you are here already, you have the website address!

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Our telephone lines are being moved to our new offices this morning (Fdiday 20th) and, as a consequence, or main line 015394 40020, and those associated with it, are presently not available.

BT advise that we should be up and running again by 13.00.

For some of the time we can be contacted via our fax number 015394 46140 or you can contact Bill Smith direct on his mobile 07766 208 082

Also apologies for the intermittent Twitter feed to our website – normal service will hopefully be resumed as quickly as possible

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With effect from the beginning of January 2012 our new office address will be:

Let’s Talk Shop Ltd
“Overbeck”
Woodland Road
Windermere
Cumbria
LA23 2AN

All other contact details will remain unchanged.

PLEASE ADJUST YOUR RECORDS ACCORDINGLY

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Adopting some simple resolutions for the New Year could help attract new customers to your shop.

Why not try some of these:

  • Regularly look at your business from the customers point of view, remedy any failings immediately.
  • Keep your shop front well swept and free of weeds and rubbish.
  • Refresh the message on your ‘A’ sign, keep it informative, clean and sensibly located.
  • Display your business contact details clearly on the shop fascia or window.
  • Request the window cleaner to clean the shop fascia on a regular basis. What about cleaning the insides more regularly?
  • Ensure window displays are regularly changed and that the window is working for you even when the shop is closed.
  • Illuminate your window effectively and keep window lighting on after the shop is closed.
  • Repair light fittings immediately something goes wrong and keep bulbs to the same specification.
  • Remove unnecessary notices from your shop window and door – particularly if they are promoting another business.
  • Remember the age old retail adage – “EYE LEVEL IS BUY LEVEL” and use it to maximise the appeal of your window and interior displays.

Look out for more simple resolutions from ‘The Shop Doctor’ to help make your shop work harder for you in 2012.

Sometimes addressing the simplest of things can make the greatest impact.

Wishing you a Happy New Year, and let’s hope for a more prosperous one.

 

 

 

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A pilot project by Tesco to run in-store hair and beauty salons has been described by small-business groups as a further threat to independent retailers, many who are already struggling to survive.

The project will see the ‘Regis Salons’ chain offering “luxury at great Tesco prices” in Tesco Extra  stores in eight towns and cities in England and Wales.

Concern is being expressed by trade bodies that the development could force further small shop closures on our High Street with customers being attracted away from their traditional hair and beauty treatment providers.

The hair and beauty sector has to date avoided facing the challenges created by the continuing development of product and service diversity being driven by the supermarket chains  and, for some, it has been surprising that the hair and beauty sector has not been targeted previously.

For more information click here.

For an up to date review of the impact of the new in store facility in Horwich read the article carried in The Bolton News on the 29th October

 

Regis Salons are part of the Regis Corporation which owns and operates over 400 salons in the United Kingdom, including brands such as Regis, Supercuts and Sassoon Salon.

In addition, Regis maintains an ownership interest in Provalliance, which operates salons primarily in Europe, under the brands of Jean Louis David, Franck Provost and Saint Algue.

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Whilst Mary Portas is commissioned by No.10 to ponder over what it is that makes our Towns vibrant, economically active and productive trading centres some of us are out their actually helping to address the issues that will undoubtedly surface in Mary’s report.

It did not seem that long ago that there were complaints about the number of Estate Agents entering the High Street, now we are seeing planners allowing change of use from retail to the professional services sector providing an increasing level of High Street presence for Accountants, Solicitors, Financial Advisors etc. Many do not fit well in a retail environment and can dramatically alter the perception of what a town has to offer.

Many of the more locally based Charity Shops within the 9,000 estimated to be operating nationally are now feeling the squeeze as the slick national brands divert opportunity away from the smaller operators.  Now there is not is there just competition for business but  competition for donated stock as well.

Having advised many hundreds of retail/high street businesses, and visited both vibrant and far less than vibrant towns across the Country in the course of my work I have developed an understanding of what makes some towns work more effectively than others, what makes  some of our High Streets full of life and , unfortunately, what can lead to their demise.

I will be presenting the first of my overviews of what makes a town vibrant at the Cheshire East Sustainable Towns Forum  on 1st November and am in the process of writing an article for a national trade magazine on the same issue.

Cheshire East Sustainable Towns Forum Flyer

 

 

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The ever increasing presence of professional services providers on our high streets can materially affect the visual ambiance of the trading environment in which they operate.

When contemplating establishing such a business on the high street care needs to be taken to ensure that the visual impact created by the business compliments the trading environment rather than conflicting with it.

Existing providers could often do with taking a regular look outside as first impressions really do play an important role in attracting or detracting customer or clients interest and all too often the impact is less than effective.

Whether a solicitor or accountant, doctor or dentist making sure that those important first impressions impact favourably on your clients can materially affect the onward vibrancy of your business.

Let’s Talk Shop can help you make the right decisions, from the name on the fascia to the colour and presentaion of the ‘shopfront’ , the effectiveness of window displays to getting clients through the door and, once they are in, making sure they feel comfortable.

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1st July has seen the adoption of our new logo developed for us by Cypher Digital in Milnthorpe.

The refreshing style reflects our commitment to the high street and our role advising, motivating, mentoring and supporting to the needs of the independent retail sector.

Working either directly with private clients or reaching greater sections of the retail community through business or economic development initiatives being delivered thorough  local councils we develop and deliver bespoke programmes individually orienated toward meeting the need of the particular trading environment or retail sector involved.