With further Retail Masterclasses delivered on the evenings of Tuesday 24th and Wednesday 25th April at Blakemere Craft Centre and Castle Park, Frodsham, and 11 businesses visited to receive ‘one to one’ advice our Shop Doctor was extremely busy last week in Cheshire.

In total 18 independent businesses have now been visited under the ‘Let’s Talk Shop’ Retailer support programme currently being delivered in conjunction with Cheshire West and Chester Council and many positive recommendations identified to help develop retail opportunities in all of the businesses visited.

When visits are as diverse as a Bridal Gown Shop to a Pet Shop, Jewellery Shop to a Bike Store, within a short timescale immediate impressions play an important part of how the business is perceived by the Shop Doctor and usually the outside impact of a business reflects opportunities to be found within.

Even good businesses can lose their way and the philosophy adopted by the Shop Doctor of helping to make good businesses even better is found to be a far more effective route to success than seeking routes to criticise.